Paul D. Berger

Paul D. Berger

Education & Credentials

  • SB, Management & Mathematics – Massachusetts Institute of Technology, Sloan School of Management
  • SM, Management Science – Massachusetts Institute of Technology, Sloan School of Management
  • Ph.D., Management Science – Massachusetts Institute of Technology, Sloan School of Management



Paul D. Berger is a Visiting Scholar and Professor of Marketing at Bentley University, where he is also the Director of the Master of Science in Marketing Analytics (MSMA) program. Prior to joining Bentley University, he was Professor of Marketing and Quantitative Methods at the Boston University Questrom School of Business for over three decades.

Professor Berger is the author of over 150 peer reviewed articles and conference proceedings on the topics of marketing, statistics, quantitative analysis, and marketing analytics. His work has been published in leading journals such Management Science, Journal of Marketing Research, Journal of Interactive Marketing, and Harvard Business Review. He has coauthored numerous books, including Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform and Experimental Design, with Applications in Management, Engineering, and the Sciences. Professor Berger sits on the editorial board of several journals, including the Journal of Interactive Marketing. His research has been incorporated into government agency reports and presented at conferences around the world. He has received prizes for teaching excellence at all levels, including executive education.

In addition to his academic activities Professor Berger provides consulting services to marketing research firms, corporations, government agencies, and law firms nationwide. His areas of expertise include, but are not limited to, marketing research, database marketing, experimental design, and data analysis and other quantitative techniques. His clients have included such companies as Duracell, Gillette, Texas Instruments, and numerous others. He has been retained as an expert by leading law firms, submitted expert reports and provided testimony on topics including age discrimination, determination of the truth of advertising claims, and the valuation of damages.